Capabilities
Marketing Strategy Development
We don't take a cookie-cutter approach. The strategies we develop are as unique as our clients
No two businesses are alike; therefore, no two marketing strategies should be alike. At FlackShack, we take the time to really get to know you, your business and all the factors that affect it. Research is a crucial part of our Discovery Phase, enabling us to design the strategy that is perfect for you and you alone. A cohesive, synergistic and targeted strategy that utilizes the right mix of media, social engagement, advertising, marketing and other components, is key to generating awareness, instilling loyalty and driving sales.
Public & Media Relations
We are storytellers, matchmakers. Part of our job is to make consumers fall in love with our clients'
News and information is now disseminated faster and across a wider variety of channels than ever before–competition for coverage has never been more fierce. While traditional public relations has evolved, telling clients’ stories in compelling ways is something that never goes out of style.
Writing Communications
Have a lot to say? We can help with that. You’re the subject matter expert, we’re just here to help you put your wisdom down on paper in an easy-to-understand and grammatically correct manner. Articles, white papers, newsletters, blogs, books, Pulsed articles on LinkedIn and any other written word you need – we’ve even written contest rules and product instructions!
Digital, Email and Mobile Marketing
Mobile usage has grown exponentially in the past few years, in fact, mobile usage has finally surpassed desktop usage for the first time ever! A proper marketing strategy encompasses all aspects of what is available. We identify, articulate and execute on digital opportunities that will increase your organization’s competitive advantage. At its core, it is a plan for maximizing the business benefits of data assets and technology-focused initiatives.
Social Media Marketing
Social media has exploded as an effective–and necessary–means for a business to attract, engage and retain customers. Depending on a business’ goals, social media can be used to generate awareness of a product or service, establish the company’s expertise, provide a call to action that drives potential customers to the place where the company does its selling, or even serve as the first point of contact for customer service representatives. Social media can be grown via original, organic content or via paid, depending on the objectives.
GeoMarketing
Savvy brands tap into your phone's location services and can now send highly targeted messages in real time
Did you know that most apps have access to your exact locations almost 24 hours a day? Today’s smartphones all have some sort of location services installed on them and GeoMarketing takes full advantage of this. Forward thinking brands can now send in-app messages or even text messages to people who are within a certain proximity to a location allowing a marketing message or notification to reach the desired target while they are most likely to react.
Consumers in today’s market place are used to finding all the information they need at their fingertips and savvy brands have been quick to adopt GeoMarketing tactics to help people find what they need and serve it to them as quickly as possible.
Website Development
A company’s website is often the first place potential customers will go to learn more about a product or service. Of course, a website needs to look amazing, but the words have to match the images to ensure the company is relaying the message it wants the world to hear. We don’t design websites in the graphic sense, but we work with some amazing web developers who understand that a website is a tool that needs to sell, not just look pretty.
Event Marketing & Management
Conferences and tradeshows can be fantastic opportunities for brands to showcase their products or services but where to start? We have the experience to craft a strategy for success for before, during and after the event. We find and book the best events for you, design and create the actual booth, handle shipping logistics, and create all the digital and physical assets needed to make your attendance a success.
SEO
Search Engine Optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. Our team of writers and developers work hand in hand to ensure that we have the most optimized site possible through competitive research, expertly crafted text, and download worthy assets, which all work to help your site edge its way towards the top of the rankings.