Using Instagram For Business: Tips From The Experts:

Don’t be shy about using hashtags, but list the bulk of them as a comment, not in the initial caption. They will still be seen/searchable, the caption won’t be drowned out by the hashtag and your post won’t look like spam. Research potential followers. Using the same example, there are likely dozens of women who love to dress like Bey and would be interested in your post about the availability of an affordable, knock-off dress. Find those potential customers by searching related hashtags. #Beyoncesdress reveals 23 public posts (23 potential new followers/customers), #dresslikebeyonce has 22 more, and so on.

Read more and discover how you can leverage Instagram for your business here.